Taste of the Ashram
Attracting new visitors through a region-wide marketing campaign.
Yasodhara Ashram wanted to encourage locals and tourists to visit the Ashram and see the newly-constructed Temple of Light.
Working as part of the Ashram’s marketing team, I developed visual marketing materials that showcased the beauty of the Ashram and provided information on how and when to visit.
Print materials such as rack cards were created as well as advertisements for print publications. A discount card was developed to encourage visitors to return for a longer stay.
The marketing materials were widely distributed across the region. As a result, the Ashram saw an increase in visitors and established itself as a welcoming tourist destination.
Services: Marketing strategy, Graphic design